Abstract Meta Tag – A one line sentence which gives an overview of the entire webpage.
AdWords - Google's CPC (Cost Per Click) advertising. Google decides where to position the ad within the paid search results based on the site's click through rate in addition to advertiser's bid and quality of the landing page. Google applies such a weighting factor in order to feature those paid search results that more popular and thus presumably more relevant and useful.
Anchor Text - The actual text part of a link. This is an important ranking factor used by search engines. Google looks closely at the text used in a hyperlink, associating it with the keywords contained in the web page it is being linked to.
Back Links - Links from one site pointing to another. Back links are an important part of SEO, and should be relevant to the content of your site in order to be effective.
Banned – When search engines block and prevented your site from appearing in search engine results.
Blacklist - A list your don't want to be on, this list is created by users or the search engines of spammers, cheaters, and anyone one else who tries to manipulate the system.Appearing on this list prevents you from showing up on the search engines.
Blog - Also known as a weblog, blogs are online journals or diaries made on a regular basis. Blogs are great ways to add content to your site.
Broken Links - A hyperlink which is not functioning. A link which does not lead to the desired location. Most large websites have some broken links, but if too many of a site's links are broken it may be an indication of outdated content and it may provide website users with a poor user experience, both of which may cause your page rank to go down.
Cache – A copy of a web page stored on a user's hard drive or within the search engine's database. This is why web pages can load so quickly when you hit the back button on the browser because the information is not being downloaded again from the internet. Google is the only search engine to allow you to download the cache version of a web page. Click the word cache next to the search result and you will be taken to Googlebot's copy as it indexed it.
Click Through URL – Also known as a landing page, the web page which you arrive at after clicking on any hyperlink.
Cookie – Information put on your computer via a web server to track what you do while on that site. This data is gathered to analyze user behavior, location, and activity in relation to the site. Other information gathered includes order number, email address, referring advertiser, etc.
Cost Per Click (CPC) – Every time someone clicks on your link, your pay for it.
Crawler – see spider.
Description Tags –The purpose of the Meta description tag is twofold: to help the page rank highly for the words that are contained within it, as well as to provide a nice description in the search engine results pages.
Directory – A list of web pages and descriptions, put together by humans, organized into categories. A key point in search engine optimization.
Distribution Tags - Defines the level or degree of distribution of your webpage and how it should be classified in relation to methods of distribution on the world wide web.
Domain – Used in a variety of contexts but domain usually refers to your URL or website address.
Destination URL – the landing page to user will go to after clicking on a link or advertisement. Also known as a landing pager or click through URL.
Detailed Website Analysis – detailed report explaining the state of the website, what's working, and what needs to be fixed. CL ICK HERE to get yours for free.
Geo Tags - Helps in a local search.
Indexed Pages - Another name for a search engine's database. Also used as an action word to describe the process of adding a site to a search engine database.
Keyword Analysis – in-depth look at which keywords best fit the website and how many times these and related keywords are searched by people online. CLIC K HERE to request a quote for your site.
Keyword Tags - series of keywords that represents the content of your site.
Landing Page - The page a user “lands on” when they click on an online ad or search result. Also known as a click through URL or destination URL.
Link Popularity - The number and quality of links on other sites which point to your website. Search engines like Google and Yahoo increasingly rely on this number to determine their rankings. Incoming links from high quality web sites increase your web site's ranking while links from bad neighborhood sites might decrease your ranking.
Load Time – The time required for website to load or appear in the browser. Fast loading times are important since users are less likely to abandon a site that loads quickly.
Meta Tag - Special HTML tags containing instructions for spiders. Many tags are available, specifying everything from copyright information to page refresh dates. In search engine marketing and search engine optimization, the most widely used meta tags contain the description, keywords, redirection instructions and instructions for robots.
Ranking - Number assigned by Google to measure the value of a web page as compared to all of the other pages on the internet. Page Rank goes from 0 to 10, with 10 being the highest.
Revisit Tag - defines how many days the search engine should revisit your web page.
Robots.txt - give instructions about their site to web robots.
Search Engine Marketing - Also known as SEM, a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. Search Engine Marketing methods include: search engine optimization (or SEO), paid placement, paid inclusion, such as Google's AdSense.
Search Engine Optimization – Also known as SEO, the planning and adjusting of web page content in order to improve its position in the natural, or organic, search results, including modifications to code and displayed content.
Search Engine Results Page – Also known as SERP. The list of web pages that come up after a keyword query in a search engine.
Search Term – a keyword or phrased used in a query.
SEM – Acronym for Search Engine Marketing.
SEO – Acronym for Search Engine Optimization.
SERP - Acronym for Search Engine Results Page.
Social Bookmarking – A method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains.
Spam – manipulation techniques which violate a search engine. Didn't know that you could violate Google, did you?
Spider - Also known as a bot, robot, or crawler. Spiders are automated programs sent out by the search engines to crawl, or gather data, about your site. Everything which is redundant or superfluous is tossed out and the rest is stored in a massive database called an index. This information is used to provide search results, rank your website, validate HTML code, or checking links.
Syndication - An option that allows you to extend your reach by distributing ads and content to additional partner sites via articles, blogs, podcasts, etc.
Title Tags - fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. Because the words in the title tag are what appear in the clickable link on the search engine results page, changing them may result in more clickthroughs.
Validations - An HTML validator is used to verify if Hyper Text Markup Language (HTML) meets World Wide Web Consortium standards
