Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertiser's website. Advertisers bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and usually appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses.
In our PPC campaigns, we take care of everything, from helping you decide on which keywords to use, to tracking where the most traffic is coming from, making sure every click counts.
